Mr. K. Hokishe Assumi, Director, Department of Industries and Commerce, Government of Nagaland, launched the Made in Nagaland Centre e-commerce website at YouthNet Head Office Kohima on 29th of June 2020 in celebration of its 2nd Anniversary.
Speaking on the occasion, Mr. Hokishe Assumi congratulated YouthNet and the entrepreneurs of Made in Nagaland for making it possible to reach this juncture today. He stated that Nagaland cannot continue to be dependent on the Government of India but should start working towards standing up on its own feet, and the stage has come for the state to start producing and exporting. He encouraged young people to take the opportunity of this pandemic lockdown to start innovating. He also ensured that the department is ever willing to help young serious people who can make the most out of its resources and opportunities. He also added that the department looks forward to cooperate and handhold for further initiatives and programs that can help push young enterprising minds towards further growth.
Also, Ms. Hekani Jakhalu, Founder & Chair, YouthNet, speaking on the occasion asserted that YouthNet wanted to leverage the energy of young people from Nagaland to higher grounds and platforms and she hopes the e-commerce platform will brand, promote and create more exposures for the entrepreneurs of Nagaland.
Made in Nagaland Center-initiative of YouthNet, is an establishment with the objective to provide exposure and a centralized platform for products and services from Nagaland, launched in June 2018 by Hon’ble Chief Minister Neiphiu Rio. In the past two years, it has hosted products of about 140 craftsmen, local artisans, and entrepreneurs. Many Nagas are engaged in the production of a variety of local handicrafts, handlooms and have also started production of locally packaged agro-products and processed food for commercial purposes. The end products however do not have a ready and thriving market for which most entrepreneurs have difficulty selling them.
The popularity of indigenous crafts and organic produce is also increasing nationally and globally. The products made in Nagaland, as such, have a lot of potential to grow. However, there is an ardent need for more promotion and marketing as well as a platform showcasing all these products. The entrepreneurs are also scattered across the state and do not have a single organized umbrella organization to facilitate marketing, sales, export, etc.
YouthNet has been actively engaged with entrepreneurship programs since 2013, across the state with its Impact 5000 by 18 – a joint program with Government of Nagaland. Over the past couple of years entrepreneurship has seen positive growth in Nagaland and to support this growth, YouthNet using its resources and partnerships created a platform as a one-stop center to not only market, brand, and showcase local products but also to attract potential investors.
Seeing the positive response and the demand for products, Made in Nagaland has launched its e-commerce website, so the locally made products can cater to more people. Made in Nagaland Center e-commerce website is now live! Click below.